Celebrating a Decade of Excellence
The Asia Trusted Life Agents and Advisers Awards has reached its tenth anniversary – it has been such an amazing journey for Asia Advisers Network (AAN) to have saluted more than 250 awardees over a decade. We are truly proud to have been a part of this journey and what a decade it has been!
The Asia Trusted Life Agents and Advisers Awards (ATLAA) has become an empowering platform for agents across Asia. When we launched this in 2016, we set out to raise the bar of excellence and standards for the industry. We never anticipated at the time that this would become the trophy to win for life agents and advisers. We launched it to showcase the sheer amount of work and dedication that went on behind the scenes – to salute what agents and advisers did to protect their clients’ interest and security. A decade later, we are totally delighted to see how these Awards have evolved and grown from strength to strength.
This year, we hope the torch will be passed on with even greater pride by these soldiers of the industry, who work tirelessly to leave no stone unturned in servicing their clients. As we now stand in 2025, we are confident this year’s nominations will bring a plethora of new highs for these valued cogs in the engine of insurance.
We at AAN are truly proud to continue this tradition to acknowledge the hard work and dedication of agents across Asia. We have witnessed great efforts from this impressive group as they have morphed and blossomed through the years. More is demanded of them now more than ever, as the industry faces new challenges and opportunities brought about by greater innovation in AI and the digital revolution, new buying habits of the younger generation of clientele, and new stumbling blocks like pandemics, wars, and geopolitical crises.
What remains unwavering though is the grit and never-give-up attitude despite some very challenging circumstances.
AAN and Asia Insurance Review, together with co-organiser LIMRA and strategic partner AIA, are very proud to be able to enter a decade of awarding excellence and launch the opening of nominations.
It remains to be seen what innovations, what promise agents will bring to the table this year. 2025, the Year of the Snake, holds huge promise and potential.
Agents and advisers are the glue that holds the industry together, they are the frontliners and the human link between people’s lives, protection and security. They are the pillars of support for life’s highs as well as some of the most crushing lows. This is a calling, a passion.
We are proud to be associated with such a team of people who are an inspiration to us all.
It is my pleasure to thank the esteemed panel of judges for walking with us through this journey to endorse and recognize the exceptional. Our appreciation also to the patron of these awards for the last ten years, Sir Mark Tucker, for his loyal and dedicated support to this cause. We also owe our thanks to the strategic partner, AIA as well as all the supporting organisations for their partnership. The awards’ integrity is monitored by the scrutineer, KPMG who keep everything transparent and independent.
So do throw your hat in the ring and compete! Every nomination counts. We invite you to showcase your efforts to motivate your peers – what you do helps promote the importance of this industry and encouraging new talent to follow suit. We welcome third-party nominations - if there are shining stars out there that should be applauded, do send in your suggestions as well.
All the best to this year’s crop. May the Year of the Snake be a prosperous and healthy one for all of you. See you at the Awards Gala Night!
Sheela Suppiah
CEO
Asia Insurance Review, Middle East Insurance Review and Asia Advisers network
I am delighted to mark the 10th anniversary since the launch of the Asia Trusted Life Agents & Advisers Awards.
These Awards recognise the sustained excellence, dedication, adaptability, professionalism, and deep sense of purpose demonstrated by the insurance agents and advisers who have been nominated over this last decade.
And it is once again a great pleasure and privilege to honour our distinguished colleagues.
They are very worthy Ambassadors of the insurance industry in Asia, making a real and meaningful difference to the lives of many people and their families. Across economic cycles and a new normal of heightened geopolitical and geoeconomic complexity, they have stayed focussed on the core mission of serving their clients.
What we have experienced in these last ten years has been, in many respects, unprecedented. Whether it was the global pandemic or the advent of tremendously promising technologies, such as AI, that are steadily transforming the world around us, change and a degree of unpredictability are here to stay.
Our insurance frontline colleagues have navigated the challenges with professionalism and a forward-looking mindset that has allowed them to build on the technological advances and harness innovation. They have offered their clients improved service and propositions, and a promise of peace of mind that rests at the heart of the insurance ecosystem.
I look forward to what is going to be a memorable and very much deserved celebration of the achievements of the nominated agents and advisers later this year.
Lastly, I want to express my heartfelt gratitude to the Asia Insurance Review and the Asia Advisers Network for their leadership over the years and their focus on putting a spotlight on those who have gone above and beyond.
Sir Mark Tucker
Founding Patron of the Asia Trusted Life Agents & Advisers Awards
Group Chairman, HSBC Holdings plc